The Value of Design, Jim Rokos

The Value of Design, Jim Rokos

This guest blog article has been written by Multi-Award Winning Designer Jim Rokos. Footprint are in collaboration with Jim who will be speaking at our next Footprint Xchange event on 20th June at the Lyric Studios, Hammersmith. Make sure you reserve your space for this fantastic free event.  http://footprintscenery.co.uk/footprintxchange/ Dyslexic Design was an exhibition curated by industrial designer Jim Rokos, which explored the connection between dyslexia and the creative industries. The project celebrated dyslexic designers’ work during the London Design Festival last year. Jim is passionate about challenging perceptions of dyslexia by accentuating its positive effects and close association with design.   Hunter Jacket: Gorilla – Rohan Chhabra An egg shaped wine decanter, a jacket that can take on the form of a gorilla, hand stitched illustrations that must be drawn backwards… These objects are designed by people with dyslexia. They are all among the treasures that were featured in a micro-exhibition that I curated last year at the London trade show designjunction, during the London Design Festival: Dyslexic Design illustrates that people with dyslexia aren’t suffering from a so-called learning disability. Instead, because their minds process information differently to most of us, their work is enriched, and possesses each designer’s own idiosyncratic style. It all began after the Christmas of 2015. I was driving back from seeing my cousins in Yorkshire. I tuned into LBC, a London-based national talk and phone-in radio station, which had invited listeners to call in and share personal stories about dyslexia. I was excited to hear what people would say, as I am dyslexic and had not heard much about it in the...
Footprint at the VM & Display Show

Footprint at the VM & Display Show

Footprint ‘Purveyor of Fine Retail Experiences’ We invite you to visit our immersive ‘One Stop Shop’ at the VM and Display Show, 5th-6th April 2017 at stand number H3/4 at the Business Design Centre in North London. Footprint are Designers and Makers based in South East London, who bring retail storytelling to life by curating immersive environments that can captivate and engage audiences in all sectors.     It’s an Edwardian ‘One Stop Shop’. In a theatrical twist that blends traditional high street values with tomorrow’s technology, Footprint has designed and built an Edwardian experience that places traditional values right next to cutting edge technological innovation.  The One Stop Shop means that Footprint has it all covered, curating the whole production under one roof – design, technical integration, production management and last but not least, top quality build and finish.     The Best of the Old with the Best of the New. Keeping the best of the old with the best of the new is all about putting the customer first as the retail landscape evolves around us. Footprint’s One Stop Shop presents up to the minute innovation, intertwined within a beautiful window display and in-store aesthetics of an Edwardian shop. You will see the latest technology working in the setting of traditional customer values, including Crystal Display Systems Ltd screen and Bare Conductive Electronics, creating a mesmerising experience that will surprise the senses.     Great Storytelling; Holding the Attention of a Restless Audience Footprint gets to the heart of the fine retail experience with great story telling which creates emotional and memorable connection. Footprint leads by...
Who are the Storytellers now? A great Xchange!

Who are the Storytellers now? A great Xchange!

In case you missed this inspiring evening at The Lyric, here are some of the highlights…   ‘As designers, makers and producers we are the visual storytellers of our age’ Fiona Watt, Honorary Secretary of the Society of British Theatre Designers.   Facilitated by Fiona Watt, speakers Jim Whyte (Trends and Insights Specialist) and Tupac Martir (Creative Director and Founder of Satore Studio) explored the provocation, ‘Who Are the Storytellers Now?’ With a broadening gap between text and experience-based narratives (against a backdrop of emerging technologies), we explored how storytelling impacts on the world of brands, retailers and entertainment. ‘There is always a human need for storytelling.’ Jim Whyte, Trends Specialist.   Jim Whyte explored how the landscape in which traditional brands have told their stories is being heavily influenced by the digital world. However this presents it’s own challenges- particularly in connecting with and conveying empathy to their audiences. Effective storytelling needs to appeal to all the senses, with human engagement at its core. This is where ‘immersive experience’ now provides the perfect platform for brands and retailers to strengthen the dialogue with their customers. Brands are constantly having to think on their feet to find new ways to engage through effective storytelling, in order to remain relevant.   ‘Technology…what’s technology?  Nothing, unless it’s part of a good story’ Tupac Martir, Creative Director and Founder of Satore Studio.   Tupac Martir questioned how audiences respond to storytelling. We were reassured that no matter how technology may advance, effective storytelling is still all about human connection. Today, Artists create and research fresh ideas by using new technologies, giving us the chance to share our stories to a...
The Value of Design: Who are the Storytellers now?

The Value of Design: Who are the Storytellers now?

FootprintXchange: ‘Who are the Storytellers now?’ is the first in a series of events where we will be exploring the Value of Design over the course of 2017. FootprintXchange is a hosted event with guest speakers, followed by discussion with the wider audience.  It offers an informal arena to meet and engage with fellow professionals from business and commerce, academia, and subsidised sectors.  Xchange focuses on subjects that impact our shared futures within the entertainment, theatre, retail, branding and events sectors, with discussions often leading to new, exciting collaborations and projects. In this session, we will explore the hot topic of who are the Storytellers now? Aside from sharing latest insights in immersive audience and brand experience, we will question whether technology enhances or hinders storytelling for artists, designers, producers, brands, and retailers. We are partnering with The Society of British Theatre Designers to bring you an engaging evening at Lyric Theatre Studio, Hammersmith on Tuesday 7th March 2017. Doors open 6.30pm.  The SBTD are a professional association supporting and celebrating the diverse range of design for performance made nationally and internationally by UK based designers. Our guest speakers for this event are: Tupac Martir, Visual Artist and Creative Director Tupac is a multimedia artist, visual designer and creative director, specialising in light, who has provided production design, visuals and lighting direction for Elton John, Sting, New York Festival of Light, Xu Bing at the V&A Museum and the Serpentine Gallery. Tupac is known for creating unique multidisciplinary productions from several art forms including two of his own ‘Nierka’ and ‘Looking Outside My Window’. Jim Whyte, Trends and Insights Specialist Jim is a futurist and trends expert who specialises in turning new technology...
Footprint Xchange presents

Footprint Xchange presents

Another great evening of talk and debate from Footprint Xchange! Footprint Xchange is rapidly becoming a major debate forum for the theatre, events, experiential branding and commercial sectors. If you missed it…here are the highlights of our most recent Xchange on 360 degree filming and the virtual world. We were delighted to partner with Amelia Kallman of Engage Works, and Tom Watt, Director of Photography, at Camberwell Studios where we were joined by a brilliant audience from the world of theatre, film, museums, events and digital production. It’s clear that what people want is an increasing exposure to experience – virtual or augmented – whether it’s using 360 degree filming to tease our senses, or wearing VR headsets for a more complete sensory simulation. Tom spoke about the challenges to 360 filming – giving us an insight into lighting and adapting traditional skills to the new technology. Amelia explored the physical and mental impact of VR. The discussion that followed was fascinating – we even touched on how these new technologies can enhance empathy even as far as to stepping into the ‘paws’ of animals – or being Beyonce for a day. But is there a payback in a world where the rate of progress is outstripping regulation? The Q&A session opened up even more topics and the conversation could have gone on and on. We are hoping to continue with a similar event coming soon. We would like to thank The Broadsword Production Group for their event expertise and equipment. Footprint Xchange is a mechanism where we are always on the lookout for interesting and engaging speakers to partner with – to explore the impact of new...