Immerse with Footprint

Experiences that leave a lasting impression. Immersive storytelling is at the heart of engaging an audience at a deeper level, whether that be for brand engagement, theatre performance, museum exhibitions or anything in between.  It’s about leaving a lasting impression when an audience interacts with a brand or product.  Understanding the big picture of what future audiences want from entertainment and experience it’s clear that an increasing exposure to real sensory experiences is up there at the top of the list. Footprint is constantly exploring projects that push experiential boundaries.  Recent work has seen audience connection beyond the traditional – through glass and walls, using touchscreens, motion sensors and conductive paint –  allowing an audience to begin interacting with what’s inside.  The image below shows how we used bare conductive paint to make patterns and designs on a shop window, to create interactive touch buttons which can trigger lighting, sound, AV and even smell within the shop. People love the sense of being in an experiential place, and this involves creating ultra-real sets and props, and total sensory stimulation.  It’s a must for experiential – getting audiences closer to the product, story and brand values.  Combine this with our traditional skills and attention to detail, means that we have one powerful offer, perfect for experiential audiences whether in museum exhibitions, brand activation or entertainment. The project below for Europcar featured Footprint providing a fully working ‘car’ carousel where members of the public could interact, immerse and have fun with the experience, ‘driving’ onboard the carousel, taking photos and engaging with the brand in a memorable way. Physical Digital Our wider design and immersive offer is enhanced by our attention to detail and core services – producing beautiful and simple work. Our core services include CNC & laser cutting, work with wood, metal, fabric, plastic and paint....