Footprint Xchange, Left Brain, Right Brain

Footprint Xchange, Left Brain, Right Brain

Footprint Xchange, Left Brain, Right Brain. Highlights of another fabulous Xchange.   Footprint Xchange is series of enriching events exploring future thinking within innovative design and technology.   Design is at the centre of our lives…but is its true value recognised? Throughout 2017 Footprint Xchange is exploring and debating these provocations across a series of events. Partnering with leading thinkers from the world of advertising, theatre, immersive technology, retail and branding, Footprint Xchange is at the forefront of the debate. Great News for Design   “Left brain thinkers, tend to be logical and analytical, compared with right brain thinkers who use their imagination to inspire their creativity.” Stephen Miller, Design Council. With Design as one of the fastest growing sectors in the UK, we need to ensure that the design process is properly recognised. Stephen Miller of the Design Council explained that although creativity and imagination drive design, its intrinsic value is often lost in a ‘Left Brain Economy’. He says, “Like ‘dark matter’, design, and the processes that support it can be invisible, but we know it’s there, it’s fundamental importance, and the impact it has.” Whilst it was acknowledged that many creative professions are currently not accurately categorised or fully understood by wider society, it is predicted that by 2020 businesses will be looking for employees who show 3 main skill characteristics, these being; Problem Solving, Critical Thinking, and Creativity, these being fundamental components of the creative professions we all work within. Stephen suggested that society will look to Designers and the creative industry as a whole to develop this sought after skillset. Stephen Miller, Design Council A closer look at ‘the dark...