Who are the Storytellers now? A great Xchange!

Who are the Storytellers now? A great Xchange!

In case you missed this inspiring evening at The Lyric, here are some of the highlights…   ‘As designers, makers and producers we are the visual storytellers of our age’ Fiona Watt, Honorary Secretary of the Society of British Theatre Designers.   Facilitated by Fiona Watt, speakers Jim Whyte (Trends and Insights Specialist) and Tupac Martir (Creative Director and Founder of Satore Studio) explored the provocation, ‘Who Are the Storytellers Now?’ With a broadening gap between text and experience-based narratives (against a backdrop of emerging technologies), we explored how storytelling impacts on the world of brands, retailers and entertainment. ‘There is always a human need for storytelling.’ Jim Whyte, Trends Specialist.   Jim Whyte explored how the landscape in which traditional brands have told their stories is being heavily influenced by the digital world. However this presents it’s own challenges- particularly in connecting with and conveying empathy to their audiences. Effective storytelling needs to appeal to all the senses, with human engagement at its core. This is where ‘immersive experience’ now provides the perfect platform for brands and retailers to strengthen the dialogue with their customers. Brands are constantly having to think on their feet to find new ways to engage through effective storytelling, in order to remain relevant.   ‘Technology…what’s technology?  Nothing, unless it’s part of a good story’ Tupac Martir, Creative Director and Founder of Satore Studio.   Tupac Martir questioned how audiences respond to storytelling. We were reassured that no matter how technology may advance, effective storytelling is still all about human connection. Today, Artists create and research fresh ideas by using new technologies, giving us the chance to share our stories to a...
The Value of Design: Who are the Storytellers now?

The Value of Design: Who are the Storytellers now?

FootprintXchange: ‘Who are the Storytellers now?’ is the first in a series of events where we will be exploring the Value of Design over the course of 2017. FootprintXchange is a hosted event with guest speakers, followed by discussion with the wider audience.  It offers an informal arena to meet and engage with fellow professionals from business and commerce, academia, and subsidised sectors.  Xchange focuses on subjects that impact our shared futures within the entertainment, theatre, retail, branding and events sectors, with discussions often leading to new, exciting collaborations and projects. In this session, we will explore the hot topic of who are the Storytellers now? Aside from sharing latest insights in immersive audience and brand experience, we will question whether technology enhances or hinders storytelling for artists, designers, producers, brands, and retailers. We are partnering with The Society of British Theatre Designers to bring you an engaging evening at Lyric Theatre Studio, Hammersmith on Tuesday 7th March 2017. Doors open 6.30pm.  The SBTD are a professional association supporting and celebrating the diverse range of design for performance made nationally and internationally by UK based designers. Our guest speakers for this event are: Tupac Martir, Visual Artist and Creative Director Tupac is a multimedia artist, visual designer and creative director, specialising in light, who has provided production design, visuals and lighting direction for Elton John, Sting, New York Festival of Light, Xu Bing at the V&A Museum and the Serpentine Gallery. Tupac is known for creating unique multidisciplinary productions from several art forms including two of his own ‘Nierka’ and ‘Looking Outside My Window’. Jim Whyte, Trends and Insights Specialist Jim is a futurist and trends expert who specialises in turning new technology...